high stakes poker

Marketing vs sales in a small business seems like high stakes poker. Always an eye on the long-term outcomes, attached though we are to the moment's ups and downs. Each day we wager X, whether through paid search or affiliates or artwork or marketing mishmosh. Some days we profit 5X, some days we lose our stack. When you're putting money out on the table and see it disappear instead of multiply in returns, you um, get a little flustered.