Friday, May 9, 2008

Arcade Hits and other stories

So much occurs that the hope of documenting all from the startup business stage on through adaptation to success slips further and further away. Monster monday, financials tuesday, content and design, affiliate network marketing, on and on. Orders in the pipeline demanding attention. Quotes and questions for people who are a month away from buying, or a moment away from never. Promotions and advertising spend, graphics and backend uploads, getting the sale on the phone and trekking through each step until the customer says they love their new game room item.

How about Pacman? We sell several games in which the marquee 80's arcade attraction takes center stage. The controversy over Pacman's image is one of the most fascinating battles in the amusement field. Everyone thinks Namco owns the rights to Pacman the name, picture, and game. But they negotiate with an individual for certain royalty rights in sublicensing. Namco released a cd-version for upload to a computer, thinking it posed no threat to the arcade game on which they annually make so much money. (Pac man sells individually. 125 other games are packaged into Arcade Legends.) But Arcade Hits shows the industry evolving - this is a PC-based machine - it is a computer inside an arcade cabinet. Disliked though it may be by the coin-op heavyweights, the ClassiCade multi-game system (with no coin mechanism or dollar bill accceptor) represents the morphing of the video systems we interact with. As the computer and tv become one, what will this arcade-size cabinet do to the game? It is a sturdy standup computer with internet access, complete Windows interface, and 1000+ video games with classic arcade controls. Maybe computer access will sit in the corner of our living room in an arcade game cabinet that is now so much more. with Pac man too.

14' shuffleboard tables are so hot right now

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